The Fine Art of Blog Commenting

Blogging has fast become the best way to build link popularity for your website but if you’re not careful, you may get yourself listed as a “comment spammer”.

Writing blogs and commenting on blogs owned by other people has opened up an entirely new way of attracting customers to your site.  With a little creative writing, some quality information and the a little research, you can generate not only link popularity, which helps books your keyword ranking but you can also build a large customer base of direct (and very targeted) traffic.

While people still rely heavily on search engines for the majority of their day-to-day searching, they are also finding that there is a wealth of information floating around in blogs.  Not only are they able to find websites, products, services, etc. that may not have made it into the first page or two of the search engines but they can also get reviews on them.

With a little persistence, you too can benefit from blogging and target an entirely new group of people who prefer to research before they buy.  The best way is to spend a few minutes every day reading through blog articles related to your industry and when you find one that has a positive message you can post a comment about that article with a link back to your website.

Say for instance your website sells chemicals for killing weeds and grass and in your daily blog searches, you come across a blog article talking about the best weed whacker that a person can buy to keep those pesky weeds at bay.  You could post a paragraph or two about an alternative to getting rid of weeds and include a link to the product page or home page of your site.  If the comment seems genuine and sincere, there is a great chance your comment will be posted.

Below is two examples of blog comments based on a blog review of the best weed whackers:

The Bad Version:

Great information – check out my site at: www.abcchemicals.com

The Good Version:

I found your article very informative and really appreciate the time you took to assemble this review.  For years I struggled with weeds in my rock gardens and other landscaped areas – most of the time I spent on my hands and knees pulling the weeds, which just came back a few weeks later.  Eventually I tried various weed whackers and while they saved my back, they didn’t prevent the weeds from coming back.  I finally found a great product that is environmentally friendly and a back saver – it is called “No More Weeds”.  I sprayed tested this in a small area of my garden and found that after just a few days, the weeds were no where to be found.  Unlike some of the popular weed killers, this one is environmentally friendly and doesn’t harm pets.  Anyone look for a quick solution should check out this site: www.abcchemicals.com.

Thanks,
Weed Free In Montana

The above example I just gave you only took me about 2 minutes to write and because it seems to be genuine, I have a better than 80% chance it will be picked up and used but the bad example I showed is sure to get you listed as a spammer.  What you will gain from this is instant traffic from anyone reading this blog post as well as the much coveted link popularity that will drive your keyword positions to the top in Google and other search engines.

* Note – the website address in the above comment should actually be made clickable to your site. 

We actually do this a lot for our clients since this technique is what has replaced the reciprocal link program that we used in the past.  And, the great thing is that you don’t have to be a marketing expert to help with this program.  If you have a few minutes a day, you can post a couple of these comments and who knows, any one of those comments that are picked up, could be your ticket to a lot of future sales.

I recently spoke with a company that has taken to blog commenting and a single post they made a couple of months back, has sent over 2,300 visitors to their website.  They estimate that out of those 2,300 visitors, 40% have purchased from them.  Not a bad haul for a few minutes worth of typing.

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