For years, people have assumed that the only good keyword terms were short and very specific and for the most part this is probably the type you want to target but don’t forget about long-tail search terms. A long tail search term is something that is longer than the average term and may include [...]
Keyword Research – DIY SEM #1
Welcome to the first post in a series on do-it-yourself search engine marketing (DIY SEM).
Keyword research is the most important part of good website marketing. Targeting the wrong keywords will cause you to lose valuable time, not to mention crucial sales.
Even though you think you know your products better than anyone else, you don’t always [...]
